Source: Special Collections, University of Nevada, Reno Libraries Abe Zetoony's Silk and Linen Shop Prior to financing the construction of the El Cortez Hotel, Abe Zetooney opened the Silk and Linen Shop, which he moved to East Second Street in 1924. To the rear of the building (next to the automotive garage) occluded from view was a small house once owned by Abe Zetooney. After construction, the coffee shop which can be seen in the picture was moved to the back of the building. Images Looking northeast from Chestnut Street (now Arlington) This photograph shows the El Cortez Hotel prior to its 1940 expansion. Today, the El Cortez operates as a residency hotel, with a variety of commercial businesses on the ground floor. The building was listed in the National Register of Historic Places in 1984 and the Reno Register of Historic Places in 2000. In 1972, Bill Fong, formerly of the New China Club, opened a Chinese restaurant in the property, which he ran until his death in 1982. By 1966, however, the hotel had lost its luster and had to close its doors. In 1964 the Pincolini family bought the hotel. The Trocadero was licensed for roulette, 21, and craps, and featured major performers such as Sophie Tucker, the Andrew Sisters, and Victor Borge. In its heyday, the El Cortez offered unsurpassed entertainment. The new addition, which cost $250,000 to complete, opened with a black-tie affair the evening of May 14, 1941. The expansion included the Trocadero Room, a cocktail lounge and dinner and night club decorated in an elegant Art Moderne theme. Between 19, a six-story tower designed by Monk Ferris was added, nearly doubling the number of rooms. The hotel gained its first gaming license in 1934. An upscale coffee shop and barber/beauty shop occupied the ground floor, along with a lobby furnished “in the Spanish style.” Tiled stairs from the lobby led to a women’s lounge and card room on the mezzanine, where an elegant dining room opened that September. Modern and luxurious touches, including a radio in each room, set the hotel apart. Zetoony leased the management of the hotel to the Bulasky brothers, Joseph, Solomon, and Louis. He was also one of the first architects in Nevada to specialize in steel frame construction, which he employed on the El Cortez.Īt six stories high with a full basement, the 60-room Art Deco style hotel became Reno’s tallest building upon its opening in March of 1931, just in time for passage of the new divorce law. George already had designed a number of important Nevada buildings, including the Governor’s Mansion in Carson City, while Monk had a number of buildings to his own credit. For his new hotel, he hired father and son architects George and Lehman A. In anticipation of their success, local real estate investor Abe Zetoony commissioned the construction of the El Cortez Hotel to cater to the expected influx of temporary residents.Ī native of Syria, Zetoony had arrived in Reno shortly after World War I, and for many years ran the Silk & Linen shop on East Second Street. Nicci wants to help others be their most successful selves, noting, “when we are all using our strengths, we build a strong community.Late in 1930, Nevada’s legislators pondered boosting the state’s lucrative divorce trade even further by shortening the residency requirement from three months to six short weeks. She also teaches ballet and pointe to middle school and high school students, and is currently learning more about “Gallup Strengths” as she believes everyone has something to bring to the table. When she’s not working, Nicci can be found with her husband, Chris, watching their two children compete in the sports they love. After leaving journalism, she worked in marketing and public relations, and in 2002 began her career in the nonprofit sector at the University of Denver’s Hotel, Restaurant, and Tourism Management School. Working with CBS News, Nicci assisted in covering the 1996 memorial of Oklahoma City bombing, the 1996 Democratic National Convention in Chicago, and the second inauguration of President Bill Clinton in Washington D.C. Born and raised in small-town Enid, Oklahoma, Nicci earned her degree in mass communications from Oklahoma City University.
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